Fresh into the industry they saw a waste of perfectly good resource and have been motivated ever since to not be part of that process. A key component of their business is to add value through practice, thinking and quality, positioning themselves in the market by creating a reminder, and an example of, the special nature of Tasmania.
Over time they have evaluated and redesigned each component of their business and range and continue to redesign their market offerings. Each product encompasses the full value chain from collection of logs, through milling, drying, product design, production and marketing. Each element of the value chain is considered, managed and connected to get best recovery, product and quality, minimising waste. Everything is used.